Who We Are
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.
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Our Leadership Principles are more than inspirational wall hangings. The 16 principles guide our discussions and decisions every day.

Amazon’s “Day 1” mentality is our approach of doing everything with the energy and entrepreneurial spirit of a new organization on its first day.
Working to earn and keep our customers’ trust is the single biggest driver of Amazon’s Day 1 approach. Amazon’s decision-making process asks employees to consider whether an action is a one-way door—consequential and nearly irreversible—or a two-way door, easy to change course and go back. Discover more about who we are through our Annual Letters to Shareholders from 1997 through today.
What is Amazon Career Choice?
Career Choice is an education benefit that empowers frontline employees to learn new skills for career success. Amazon pays up to 95% of tuition and fees (up to a yearly maximum) towards a certificate or diploma in qualified fields of study, leading to in-demand jobs in fields including Transportation, Technology and Business Services.
To date, more than 8,000 employees across Amazon’s Canadian fulfilment network have enrolled in Career Choice. New enhancements to the program in 2024 include Day 1 English language class eligibility for Blue Badge associates.
To date, more than 8,000 employees across Amazon’s Canadian fulfilment network have enrolled in Career Choice. New enhancements to the program in 2024 include Day 1 English language class eligibility for Blue Badge associates.
Amazon Career Choice Celebrates 10-Year Anniversary in Canada
Career Choice marked its 10th anniversary in Canada with a new enrolment milestone and expanded eligibility for English language training programs.
Since 2023, Amazon Career Choice has offered English-language classes in Canada. Now, all regular frontline employees are eligible for language classes on Day One of employment, with no previous time in role required.
Language classes are proven to boost employability and salary prospects. To date, over 1,000 Amazon employees in Canada have participated in the English- and French language proficiency programs through Career Choice.
Since 2023, Amazon Career Choice has offered English-language classes in Canada. Now, all regular frontline employees are eligible for language classes on Day One of employment, with no previous time in role required.
Language classes are proven to boost employability and salary prospects. To date, over 1,000 Amazon employees in Canada have participated in the English- and French language proficiency programs through Career Choice.